Visual Identity
Print
Digital
Wyn Bielaska is an architect and photographer that has collaborated extensively on a wide range of projects in through out the world. pley.ground focused on creating a brand identity takes into consideration the modernist and minimalist approach to Wyn’s architectural designs.
When designing the brand identity for Wyn Bielaska, our explorations led us to a triangular mark because of two distinct reasons. For one, the shape mimics the Cone at the Tacoma Museum of Glass in which Wyn was lead designer. Second of all, the mark plays of the angles and structures often seen in Wyn’s architectural designs.
Logo Breakdown
The logo takes direct inspiration from the Cone at the Tacoma Museum of Glass, which was designed by Wyn. The logo could also be used as a pattern.When designing the landing/hold page for Wyn Bielaska, we chose to use a typeface that mimics the the shapes from both his architectural and photographic work. This creates a seamless, cohesive visual and experience.
Marketing Material
A singular business card was designed as part of the identity package, as well as a notebook.
Digital Presence
When designing the website for Wyn Bielaska, we chose to use a typeface that mimics the the shapes from both his architectural and photographic work. This creates a seamless, cohesive visual and experience. We also allowed Wyn’s work to speak for itself. The site may be experienced here: https://www.wynbielaska.com/
