/ Contact
For new projects, collaborations, or any inquiry, reach out at projects@pleyground.design or via our social channels @pley.ground
/ Ideaology
The foundation of pley.ground is built upon our lived experiences. Four things guide how we work: cultural impact , research, experimentation, and respect.
/ Expertise
We develop conceptual visual languages — and focus on their implementation.
/ Creative Direction
/ Strategy
/ Visual Identity
/ Typeface Design
/ Illustration
/ Creative Direction
/ Strategy
/ Visual Identity
/ Typeface Design
/ Illustration
/ Extensions
The studio practice has multiple extensions which function as ways of observing, processing, and engaging with the community beyond commissioned work.
/ El Serrif
/ Jardin
/ Pley With Me
/ El Serrif
/ Jardin
/ Pley With Me
/ Awards & Recognition
SeaMar Museum of Chicano/a Latino/a Culture — Work added to permanent collectionCooper Union
Type work on display at type exhibition
The Gallery.io — Website feature for our pley.ground website
Minimal.Gallery — Website feature for our pley.ground website
Poster Heroes — Our Stay at Home poster was featured in their "Couch Heroes" Instagram story campaign
The Gallery.io — Website feature for our Who is Gabriel website
The Design Kids — Interview about pley.ground's origins
Bellevue College — Interview about the Sensitive Locations Logomark
Kirkus Review — Illustration feature for CodeSpeak LabsK
likkentheke — Website feature for pley.ground
CSSDSGN — Website feature for Lash Society
Story Time Ink — Illustration feature
hipertextual — Best NASA inspired poster and illustration
CSSDSGN — Website feature for pley.ground
Bookvana — Award finalist
Best Book Awards — Winner for best illustrations
Mooxi Design — Website feature for pley.ground
Made by Magnitude — Best free fonts for designers
Heart Internet Blog — Free Fresh Fonts
Free Web Design Tutorials
Top 100 Free Fonts
Type work on display at type exhibition
The Gallery.io — Website feature for our pley.ground website
Minimal.Gallery — Website feature for our pley.ground website
Poster Heroes — Our Stay at Home poster was featured in their "Couch Heroes" Instagram story campaign
The Gallery.io — Website feature for our Who is Gabriel website
The Design Kids — Interview about pley.ground's origins
Bellevue College — Interview about the Sensitive Locations Logomark
Kirkus Review — Illustration feature for CodeSpeak LabsK
likkentheke — Website feature for pley.ground
CSSDSGN — Website feature for Lash Society
Story Time Ink — Illustration feature
hipertextual — Best NASA inspired poster and illustration
CSSDSGN — Website feature for pley.ground
Bookvana — Award finalist
Best Book Awards — Winner for best illustrations
Mooxi Design — Website feature for pley.ground
Made by Magnitude — Best free fonts for designers
Heart Internet Blog — Free Fresh Fonts
Free Web Design Tutorials
Top 100 Free Fonts
pley.ground was founded in Seattle on the year 2017 by Gabriel Lopez. “Pley” comes from the wanting to have fun with the work and pushing the perceptions of what design should look like. “Ground” is a constant reminder though, that everything we do as designers is for someone else. As hard as we want to be conceptual, we must keep ourselves grounded.
The name pley.ground is intentionally "misspelled" for a number of thoughtful reasons. The flower was chosen as a symbolic nod to the garden that once bloomed in Gabriel’s parents’ backyard—a gentle reminder of our humble beginnings.
In our 8 years of existence, our work has been added to permanent collections in museums, featured on national and international blogs. Our illustration work has been published in national and local magazines.
With love, from the people of pley.ground.
The name pley.ground is intentionally "misspelled" for a number of thoughtful reasons. The flower was chosen as a symbolic nod to the garden that once bloomed in Gabriel’s parents’ backyard—a gentle reminder of our humble beginnings.
In our 8 years of existence, our work has been added to permanent collections in museums, featured on national and international blogs. Our illustration work has been published in national and local magazines.
With love, from the people of pley.ground.
©pley.ground, 2017–2026
2026 design by the people of pley.ground
2026 design by the people of pley.ground
