ProRie Advisory aligns strategies and techniques with their clients’ strategic goals to deliver sustainable models for continuous growth and improvement. pley.ground was approached to create a logo, brand identity and web presence.brand brand brand
\r\npley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. branding branding branding brand brand brand.\r\n\r\nHOLA\r\n\r\npley.ground\r\n<a href=”pleyground.design”></a>‘, typeface typeface typeface typeface typeface typeface typeface
Typeface
PG WEGG Book and Brand is a strict geometrical typeface designed for Women Entrepreneurs Grow Global. The typeface clearly distinct to create visually compelling headlines which adds an extra element to their brand identity.
The origin and inspiration for the design of this typeface was, to some extent, an accident. The over circular and geometrical look came from an earlier symbol/icon concept for the logo. Although well received, the people of Women Entrepreneurs Grow Global wanted something beyond a mark
Specimen Book
Along all our typefaces, we love to create specimen books to showcase all the letterforms, glyphs and any other extras.
Glyphs
We designed two versions of the typeface, where the only difference is the g. The “Book” version of the typeface is suitable for body copy and has what one may call a normal “g”. The “Brand” version, because of its unique g, is used primarily for headlines.
In Use
The typeface lends itself well to various marketing materials. With its distinctive “g”s, the brand is easily recognizable regardless on what it’s applied to.
