No longer a barrier, their new name, Birds Connect Seattle™ represents an open door for new communities to join the organization in their mission to advocate and organize for cities where people and birds thrive. The Birds Connect Seattle brand system reflects the ideas of being local, bird focused and promotes inclusivity.

The logomark is a symbolic representation of movement and forward porgress. The mark also signifies connection by repeated use of the the same/similar shapes that creates the logo. It is a reminder that everything connects to everything else and most important things in life are the connections you make with others and all inhabitants of the environment.

The logotype mimics the curves of the logomark to create a fluid motion when reading the word and also to have a consistent look with the symbol. The curvature of the letterforms provides a friendly and approachable nature to the overall logo.

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