08 / Birds Connect Seattle
No longer a barrier, their new name, Birds Connect Seattle™ represents an open door for new communities to join the organization in their mission to advocate and organize for cities where people and birds thrive. The Birds Connect Seattle brand system reflects the ideas of being local, bird focused and promotes inclusivity.

Conversations often raise the question: what should we do with our old or rejected ideas? The simple answer is—we keep them. An old idea can spark a new one, which might lead to another unexpected insight. By sharing our thoughts with others, we open the door to even more ideas. You never know where a single concept might lead when it’s passed along.

/ Thoughts
The logomark is a symbolic representation of movement and forward porgress. The mark also signifies connection by repeated use of the the same/similar shapes that creates the logo. It is a reminder that everything connects to everything else and most important things in life are the connections you make with others and all inhabitants of the environment.The logotype mimics the curves of the logomark to create a fluid motion when reading the word and also to have a consistent look with the symbol. The curvature of the letterforms provides a friendly and approachable nature to the overall logo.

/ Visual—Identity
/ Environmental
/ Print
/ Digital