PLEY.GROUND
A DESIGN PRACTICE FOR THE PEOPLE
SEATTLE — CENTRAL VALLEY OF CALIFORNIA


We are a community based design collective based in Seattle and the Central Valley of California. We honor our cultural impact on design and we embrace where we are from and our cultural background. As an award winning, internationally recognized design practice, we connect, educate and advance meaningful and lasting experiences via a diverse and complementary system of brands.


We ensure that our design work does not distract from reality. We want to recognize how we all feeling and  remind ourselves that we’re here for each other.
El Centro de la Raza
01/ Brand Identity
02/ Typography
Street Bean Coffee Roasters
01/ Brand Identity
02/ Packaging
Wonder All The Way
01/ Brand Identity
02/ Typography
Sensitive Locations
01/ Identity
02/ Print
Nordy 1930
01/ Typeface
02/ Graphic System
TRES FLORES - REGULAR/ITALIC

An illumination of traditionalMexican culture, contrasted with the difficulties of the hyphenated American.

Intended to function as a legible text typeface for print, editorial and web usage, Tres Flores is a beautiful and timeless set of translation contrast letterforms bred from a set of photographs portraying multiple generations of my family who emigrated from Mexico and settled in the Central Valley of California. Tres Flores includes two styles, text and a fanciful italic in one weight. The typeface includes support for the  Purepecha indigenous language, ornaments and playful alternates.
PLEY-NUEVA LT/XLT
CON AMOR, FOR NORDSTROM
CON AMOR ♡ PLEY•GROUND
© 2024 PLEYGROUND DESIGN, LLC
La Vida (2023)
Sad Papi
CODE SPEAK LABS
CON AMOR ♡ PLEY•GROUND
© 2024 PLEYGROUND DESIGN, LLC