California Cartoons,


Visual Identity

California Cartoons is a series of art prints that are based on memories from one’s childhood that have had deep impact through the years. We created a way for California Cartoons to share these memories via a brand identity and website.

Inspired by vintage cartoon title cards, the brand identity evolves around bold type, shades of grey and white and a whimsical layout to the website.

Logo Breakdown

The logotype can be minimized to jus “CC” due to the uniqueness of the letterforms.

Digital Presence

The website takes cues from the logotype, while allowing the illustrations to shine.  The website may be experienced here:


To create cohesion through out the brand, the art prints display the same type treatment as does the logo and website. They also take inspiration from vintage cartoon posters to creature further nostalgia.