ProRie Advisory aligns strategies and techniques with their clients’ strategic goals to deliver sustainable models for continuous growth and improvement. pley.ground was approached to create a logo, brand identity and web presence.brand brand brand
\r\npley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. branding branding branding brand brand brand.\r\n\r\nHOLA\r\n\r\npley.ground\r\n<a href=”pleyground.design”></a>‘, Print Print Print Print Print Print
Illustration
Print
El Centro de la Raza asked us to design a T-shirt for their Día de Muertos celebration, but they wanted to state this year’s theme of unity and collaboration. The term used is Build Bridges Not Walls. To also tie in the tradition of the festivities, the typographical elements were overplayed a modernized sugar skull illustration.
Several t-shirt designs were created. One is more traditional in the sense that it contains a sugar skull. The other is to allow the message to be heard loud and clear without obstruction.
Logo
We created a mini brand to help better tie in all t-shirts and any other printed collateral. We decided upon a typeface that mimicked the signs from 1960’s Civil Rights protests.
Typographic
The typographic t-shirts were designed to clearly state the event’s main message.
Illustrative
Since it was also a Día de Muertos celebration, we included a sugar skull t-shirt as well.
