Pley Nueva (2022)
Pley Nueva is an extension and modernization of the official typeface of pley.ground (PG Pley Regular). We designed a modern sans serif whose flexible functionality allows it to be utilized as both a headline and for reading copy.
We wanted the typeface to represent pley.ground’s personality. It can be used playfully and also have a sense of seriousness. Having a great balance between the two, was of upmost importance to us.