Peewee App,

Identity

Visual Identity
Digital

Peewee App is a way in which parents, grandparents, relatives, and friends can now come together for story time and read to their children, grandchildren, or loved ones at any time from anywhere.  Today, more families live further apart from each other and it can be hard to find the time to see loved ones who live far away.

We were honored to create a brand identity for the Peewee App. We wanted to create a universal appeal with the brand that would be able to delight the young and old regardless of where they are in the world.

Logo Breakdown
Brand Guidelines

To ensure brand consistency with the Peewee App identity, a manual on how to use the logomark was created alongside the brand.

Digital Presence and Experience

We designed the digital presence and experience for both the website and app.  We wanted the focus to be on the words in both spaces and thus the typography set is large and bold.  There is no to little graphic obstruction around any of the copy.

Illustrations

The brand revolves around simple illustrations featuring the Peewee App owl mascot.  The illustrations are peppered through out the app and all marketing material.

ProRie Advisory aligns strategies and techniques with their clients’ strategic goals to deliver sustainable models for continuous growth and improvement. pley.ground was approached to create a logo, brand identity and web presence.brand brand brand
\r\npley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. branding branding branding brand brand brand.\r\n\r\nHOLA\r\n\r\npley.ground\r\n<a href=”pleyground.design”></a>‘, ‘identity identity identity Identity Identity Identity Identity Identity Identity Identity Identity