Origins

pley.ground was founded in Seattle on the year 2017 by Gabriel Lopez. “Pley” comes from the wanting to have fun with the work and pushing the perceptions of what design should look like. “Ground” is a constant reminder though, that everything we do as designers is for someone else. As hard as we want to be conceptual, we must keep ourselves grounded.

pley.ground is "misspelled" intentionally and there are various reasons for this particular direction. The dot between pley and ground is an ultra simplified depiction of one of Gabriel's childhood toys. The lines used through pley.ground's brand is a reference to the floor. They are reminders of our simple beginings

In our 3 years of existence, our work has been featured on national and international blogs. And our illustration work has been published in national and local magazines. We create brands for the people. If the client's business intent is to enlighten and to authentically help humankind as a whole, pley.ground will help you. We are a design practice for you, the people.

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