GioTrotto Consulting is digital marketing strategy and brand consultancy, serving mostly startups and small businesses. pley.ground was tasked to create a logo that evoked wisdom, growth and guidance.

As requested, the logo utilizes an owl to represent wisdom as well as the owner’s strong attachment to the animal. The owl sits on a perch which can be stretched or shrunk depending on applications. This ploy is a nod towards the aspect of business growth.