10 / GioTrotto
GioTrotto Consulting is digital marketing strategy and brand consultancy, serving mostly startups and small businesses. pley.ground was tasked to create a logo that evoked wisdom, growth and guidance.

/ Thoughts
As requested, the logo utilizes an owl to represent wisdom as well as the owner’s strong attachment to the animal. The owl sits on a perch which can be stretched or shrunk depending on applications. This ploy is a nod towards the aspect of business growth.

/ Visual—Identity
/ Print
/ Digital