PLEY.GROUND
A DESIGN PRACTICE FOR THE PEOPLE
SEATTLE — CENTRAL VALLEY OF CALIFORNIA
IDENTITIES   (2017—2024)
We are a community based design collective based in Seattle and the Central Valley of California. We honor our cultural impact on design and we embrace where we are from and our cultural background. As an award winning, internationally recognized design practice, we connect, educate and advance meaningful and lasting experiences via a diverse and complementary system of brands.
We ensure that our design work does not distract from reality. We want to recognize how we all feeling and  remind ourselves that we’re here for each other.
LATEST WORK
(01) Smoking Cessation
(02) Street Bean Coffee
(03) Birds Connect Seattle
ARCHIVED WORK
(04) Sensitive Locations
(05) GioTrotto Consulting
We are focused on
the message behind our work,
the meaning behind it,
and the cultural value of what we're doing.
CON AMOR ♡ PLEY•GROUND
© 2024 PLEYGROUND DESIGN, LLC
tres flores italic (2023)
TRES FLORES - REGULAR/ITALIC

An illumination of traditionalMexican culture, contrasted with the difficulties of the hyphenated American.

Intended to function as a legible text typeface for print, editorial and web usage, Tres Flores is a beautiful and timeless set of translation contrast letterforms bred from a set of photographs portraying multiple generations of my family who emigrated from Mexico and settled in the Central Valley of California. Tres Flores includes two styles, text and a fanciful italic in one weight. The typeface includes support for the  Purepecha indigenous language, ornaments and playful alternates.
PLEY-NUEVA LT/XLT
CON AMOR, FOR NORDSTROM
CON AMOR ♡ PLEY•GROUND
© 2024 PLEYGROUND DESIGN, LLC
La Vida (2023)
Sad Papi
CODE SPEAK LABS
CON AMOR ♡ PLEY•GROUND
© 2024 PLEYGROUND DESIGN, LLC