Walk In My Shoes (2018)

Walk in My Shoes(WIMS) uses citizen cast members and police officers to explore the relationship between the police and the public and the fear, anger and mistrust felt between them. pley.gound created a brand that insinuates a platform for everyone to stand and speak freely.

brand — art direction

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The logomark is representation of speech bubble and a platform in which each speaker can stand on. When used in printed collateral/web, the words on the platform could be changed. Perhaps it can be changed to a specific speaker's name.

As with all our identity projects, a book of graphic standards was created. This ensures brand consistency across all media.

brand logotype pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. logotype logotype logotype logotype logotype pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions.