Sensitive Location (2018)

In 2011, U.S. Immigration and Customs Enforcement (ICE) issued a memorandum on “Enforcement Actions at or Focused on Sensitive Locations”. The memo describes ICE’s policy on immigration enforcement actions (such as arrests, interviews, searches, and surveillance operations) at “sensitive locations.” pley.ground was hired to develop a brand identity system that was instantly recognizable and gave sense of togetherness.

brand — art direction

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The brand identity derived from solidarity amongst all people. The logomark is representative of people standing together, and also a building that in essence is labelled as a sensitive location. The solution came about by observing the "iti" in the word sensitive. To us, this looked like people in unison, and thus became the focal point of the identity system.

El Centro de la Raza adopted the symbol and began a program that would deliver banners to place at locations that also adopted the symbol. Pictured here is the banner at El Centro.

logo pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. logo logo logo logo logo