ProRie Advisory (2015)

ProRie Advisory aligns strategies and techniques with their clients’ strategic goals to deliver sustainable models for continuous growth and improvement. pley.ground was approached to create a brand identity and web presence.

brand — web — art direction

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The 3 stripes within the ProRie mark is symbolic of the three steps in the company's strategy to help others achieve their goals. The stripes come together at the end as a representation of this.

The web presence presented was kept devoid of clutter to better communicate ProRie's ideas and philosophies.

brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.<a href=”instagram.com/pleyg.ground”></a>