Min Moon (2019)

Min Moon Presents is a Seattle arts activist that possesses the creative capability to identify and present art that furthers cultural diversity and creative expression in the Pacific Northwest. pley.ground was hired to design a brand identity that insinuated movement and warmth.

brand — art direction

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The brand identity for Min Moon is a representation of spreading knowledge and bringing people in. It’s also a nod to where Min grew up (the Pacific Northwest) as the triangles may be seen as mountains and the circle is the moon. Furthermore, the typeface developed for Min Moon is clearly distinct to create visually compelling headlines which adds an extra element to their brand identity.

Our design concepts for each project is based on organizing an idea into a well-working microsystem, where every element, concept and pattern is logically connected with one another.

Min Moon Website Project
PG-Moon Light / Dance Typeface Project

brand system pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand system brand system brand system