Mi Familia (2017) —branding — web — pley.ground — A Graphic Design Firm

Mi Familia (2017)

Mi Familia is a family photo gallery whose purpose is to reach all the family members that have moved across various states and countries. We were tasked with creating a brand identity, website.

web — print — brand — art direction

mi-familia.gallery——

The brand was inspired by both separation and togetherness. The logo utilizes a bold typeface that’s tracked close together to represent a bond between members of the family. The dash is a representation of separation.

The Mi Familia website was designed without distractions. A printed photo album is alluded to with the site’s large images and scattered type throughout its pages. Colors were kept to a minimum to bring the photos to the forefront.

branding. branding. branding. Mi Familia is a family photo gallery whose purpose is to reach all the family members that have moved across various states and countries. We were tasked with creating a brand identity, website. The brand was inspired by both separation and togetherness. The logo utilizes a bold typeface that’s tracked close together to represent a bond between members of the family. The dash is a representation of separation. The Mi Familia website was designed without distractions. A printed photo album is alluded to with the site’s large images and scattered type throughout its pages. Colors were kept to a minimum to bring the photos to the forefront.

pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.