Mi Familia (2017)

Mi Familia is a family photo gallery whose purpose is to reach all the family members that have moved across various states and countries. We were tasked with creating a brand identity and website.

web — print — brand — art direction

mi-familia.gallery——

The brand was inspired by both separation and togetherness. The logo utilizes a bold typeface that’s tracked close together to represent a bond between members of the family. The dash is a representation of separation since family members are spread out through different countries..

The Mi Familia website was designed without distractions. A printed photo album is alluded to with the site’s large images and scattered type throughout its pages. Colors were kept to a minimum to bring the photos to the forefront. This idea was brought to a printed book that is created and delivered to all; family members during the holiday seasons.

brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.<a href=”instagram.com/pleyg.ground”></a>