La Pagina (2017) —branding — web        — pley.ground — A Graphic Design Firm

La Pagina (2016)

La Pagina is an unobstructed platform for a local writer to leave his thoughts. pley.ground was tasked to create a brand that is devoid of clutter and to create symbolic illustrations for the writings on the website.

web — brand — illustration — art direction

lapaginablanca.com——

We approached the brand with wanting the writer’s voice to be the main focus. Typographically, we used traditional looking typefaces that were clear and legible. The brand is key in black and white to evoke the feeling of reading on paper.

The illustrations for La Pagina are abstract and symbolic illustrations that reflect the feel of the author’s writings. They are meant to be studied along with the writings to better understand them.

branding. branding. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. PG Pley Regular is the official typeface of pley.ground. We designed a modern sans serif whose flexible functionality allows it to be utilized as both a headline and for reading copy.