No matter what we're doing you'll always know where we're from, our influences and our culture.

pley.ground was founded in Seattle on the year 2017 by Gabriel Lopez. “Pley” comes from the wanting to have fun with the work and pushing the perceptions of what design should look like. “Ground” is a constant reminder though, that everything we do as designers is for someone else. As hard as we want to be conceptual, we must keep ourselves grounded.

pley.ground is "misspelled" intentionally and there are various reasons for this particular direction. The dot between pley and ground is an ultra simplified depiction of one of Gabriel's childhood toys. The lines used through pley.ground's brand is a reference to the floor. They are reminders of our simple beginnings.

In our 7 years of existence, our work has been added to permanent collections in museums, featured on national and international blogs. Our illustration work has been published in national and local magazines.

We are a community based design collective based in Seattle and the Central Valley of California. Our design work is created by the people, for the people. We honor our cultural impact on design and we embrace where we are from and our cultural background.