HubbaCar (2018)

HubbaCar is a peer to peer car sharing company from the UK that connects people with local car owners. pley.ground was contacted to develop a brand identity system that was classic, approachable and recognizable.

brand — art direction

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We took the H and C of the company's name to create a mark that was classic and capable of working in both the print, and more importantly, the digital world. The logotype is a modification of the Avant Garde typeface. We modified the typeface to insinuate movement.

Our process involves testing the identity system on various surfaces and applying it to various scenarios. Pictured here is how the logo would appear on a large scale surface.

logomark brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. logomark logomark logomark logomark logomark