GioTrotto Consulting (2017) —branding                                              — pley.ground — A Graphic Design Firm — Logo

GioTrotto Consulting (2017)

GioTrotto Consulting is digital marketing strategy and brand consultancy, serving mostly startups and small businesses. pley.ground was tasked to create a logo that evoked wisdom, growth and guidance.

brand — art direction

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As requested, the logo utilizes an owl to represent wisdom as well as the owner’s strong attachment to the animal. The owl sits on a perch which can be increased or decreased in size depending on applications. This ploy is a nod towards the aspect of business growth and development.

To aid in understanding how the logo can be utilized, we went ahead and applied the mark to various assets for GioTrotto consulting.

logo. logo. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. PG Pley Regular is the official typeface of pley.ground. We designed a modern sans serif whose flexible functionality allows it to be utilized as both a headline and for reading copy.