Ferrera & Associates (2014)

Kirkland Washington real estate agent group Ferrera & Associates came to pley.ground looking to create a logo, brand identity and a future web presence that demonstrated their love for modern architecture. We focused on creating a mark that exemplifies trust between the real estate agent and their client.

brand — art direction

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The mark created for Ferrera & Associates symbolizes two chairs — one representing the real estate agent and the other representing their client. Early conservations indicated that trust between the client and agent was of upmost importance with Fererra & Associates. The concept of chairs came when the client told us that in all the interior photos of homes being sold were always staged with a red chair.

The use of the secondary logo is intended to be used on internal documents and filing systems. The logotype was inspired by the modern homes sold by Ferrera and Associates.

brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.<a href=”instagram.com/pleyg.ground”></a>