Ferrera & Associates (2014) —branding - pley.ground — A Graphic Design Firm

Ferrera & Associates (2014)

Kirkland Washington real estate agent group Ferrera & Associates came to pley.ground looking to create a logo, brand identity and a future web presence that demonstrated their love for modern architecture. We focused on creating a mark that exemplifies trust between the real estate agent and their client.

brand — art direction

——

The mark created for Ferrera & Associates symbolizes two chairs — one representing the real estate agent and the other representing their client. Early conservations indicated that trust between the client and agent was of upmost importance with Fererra & Associates. The concept of chairs came when the client told us that in all the interior photos of homes being sold, the shots were always staged with a red chair.

The use of the secondary logo is intended to be used on internal documents and filing systems. The logotype was inspired by the modern homes sold by Ferrera and Associates.

Kirkland Washington real estate agent group Ferrera & Associates came to pley.ground looking to create a logo, brand identity and a future web presence that demonstrated their love for modern architecture. We focused on creating a mark that exemplifies trust between the real estate agent and their client. branding

pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites.Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. branding branding branding brand brand brand