Evolving Selves (2016)

Evolving Selves is a life coaching company that helps people who are struggling with procrastination. pley.ground focused on creating a brand identity around the concept of rearranging one’s mental state to create new habits.

web — brand - illustration — art direction

evolving.life——

Due to the reliance of clear communication between a life coach and client, the brand identity was kept without obstruction to better deliver any and all necessary information.

To exemplify the uniqueness behind the philosophy of Evolving Selves, we designed a bold typeface to go along with the brand. This typeface gives the impression of a solid foundation while also paying homage to old psychology books, which Evolving Selves relies on with their practice.

brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.<a href=”instagram.com/pleyg.ground”></a>