Children's Cancer Hope Institute (2017)

Children’s Cancer Hope Institute (CCHI) is founded upon the belief that cancer can be beaten by creating a comprehensive research, educational and social services network. pley.ground aided their cause with mail out pamphlets and branding work. We were asked to create a website, but due to unfortunate circumstances, CCHI had to shut its doors for the time being.

brand — art direction

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The brand identity feeds off the idea of freedom, hence the choice to use a stylized bird. It was agreed amongst both parties to opt for two birds instead of one. The reason behind this is to instill the idea that the child is not alone when fighting cancer. The oncologists are there to guide the children and the parents are there as well for the child. Alternatively, the logomark can take on the meaning that the doctors are there to reassure the parents that the very best is being done.

The logomark was intended to be filled with any pattern and any color that is suitable for the situation. We feel that a brand should be flexible and able to adapt under any circumstance. Those thoughts are illustrated in the brand guidelines we provided to CCHI.

brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs. brand brand pley.ground is a graphic design, typographic design and illustration firm that works in close collaboration with clients to develop customized, individualized and unexpected solutions. We acheive this by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs.