California Cartoons (2017) —branding — web — pley.ground — A Graphic Design Firm

California Cartoons (2016)

California Cartoons is a series of art prints that are based on memories from one’s childhood that have had deep impact through the years. We created a way for California Cartoons to share these memories via a brand identity and website.

web — print — brand — art direction

californiacartoons.com——

Inspired by vintage cartoon title cards, the brand identity evolves around bold type, shades of black, grey, white and a whimsical layout to the website. Art prints have been laid out by us and will be sold on our shop.

To create cohesion through out the brand, the art prints display the same type treatment as does the logo and website. They also take inspiration from vintage cartoon posters to create further nostalgia and intrigue.

California Cartoons is a series of art prints that are based on memories from one’s childhood that have had deep impact through the years. We created a way for California Cartoons to share these memories via a brand identity and website. Inspired by vintage cartoon title cards, the brand identity evolves around bold type, shades of black, grey, white and a whimsical layout to the website. Art prints have been laid out by us and will be sold on our shop. To create cohesion through out the brand, the art prints display the same type treatment as does the logo and website. They also take inspiration from vintage cartoon posters to create further nostalgia. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. pley.ground is a graphic design, typographic design and illustration studio that works in close collaboration with clients to develop customized, individualized and unexpected solutions. This is achieved by creating printed products, such as books, posters, visual identities, as well as digital platforms. Our work has been featured in national publications and blogs such as the Spanish based hipertextual. We also focus on typographic design by creating custom typefaces for clients and for sale. Along with basic graphic design needs, we also illustrate and design innovative and thought provoking websites. branding branding